Meet The New Purple Edition, S22 Bora Purple – Samsung Global Newsroom

Every colour has distinctive qualities and a rich history.

One of the most cherished of them has been purple.

[{"selector":"#anim-75fead6a-1d11-4196-a730-ea9ccaddd0e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67cdaa6f-fc62-436a-9d0f-117ef11adcd6","keyframes":{"transform":["translate3d(0px, 165.41831%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21ed8c15-11c5-4a15-8270-aab99ae07fbe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.121093653647414%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

In that regard, purple represents the same ideals as Samsung Galaxy: embracing uniqueness,

[{"selector":"#anim-f02d8df3-5852-43eb-812f-0fccf9f1074b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-15.279017646457282%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dcaabec9-2ffd-4e7e-be76-896311ee9804","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2231c35b-ac9c-4b90-a58e-bf230ad76ade","keyframes":{"transform":["translate3d(0px, 149.76661%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Many colours of purple have reverberated throughout history in many ways, from being light and playful to being dark and bold, as they have in Samsung's colour scheme.

[{"selector":"#anim-c4431d49-7b79-4969-af76-9ab594fc56a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a685108d-59ba-49ed-999e-e4d8abc759e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a51d607-7718-4022-adae-a9677aeb717a","keyframes":{"transform":["translate3d(0px, 127.85752%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Purple has been synonymous with the Galaxy brand thanks to the Orchid Gray Samsung Galaxy S8, Lilac Purple Galaxy S9, Violet S22 series, and Lavender Z Flip 3.

[{"selector":"#anim-b5e6865a-d4a1-4a0f-9371-649a579bad52 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5f277921-73e7-49e2-a0b0-ae2dfd1e4244","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e939ec4-4607-42ff-865e-3a36ebb06370","keyframes":{"transform":["translate3d(0px, 126.90059%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

We introduce our newest hue, Bora Purple, to further the history of purple, which is consistent with Galaxy's concept.

[{"selector":"#anim-f72626a6-8dc5-4ec8-a027-b3784d188787 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2ec5562c-0290-41cc-8fd6-f4d0d54399ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5d78a4a-dbbf-4327-928b-ba6ba00c76cd","keyframes":{"transform":["translate3d(0px, 138.40418%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The vivid and striking Bora Purple Galaxy S22 was created to stimulate joy, inspire creativity, and accept individuality. "Bora" is the Korean word for purple.

[{"selector":"#anim-bc9acbea-45c4-4290-8e77-9c213864044f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.16964276108486%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3dd9410a-4c5b-47fc-9483-a542d2f80b5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-795e9ba3-9eae-4a9d-9ad4-f653381528aa","keyframes":{"transform":["translate3d(0px, 133.08506%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

"Bora Purple exudes hope and calmness with its pastel and neutral tones.

[{"selector":"#anim-ac4829d8-e034-47d8-b625-50fa43634b3b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-90fcf3ca-453f-4939-8e75-b01095c3774b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a703c80-fd86-4ff2-882e-932b6c749fa4","keyframes":{"transform":["translate3d(0px, 166.54189%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The Galaxy S22 Bora Purple was designed for you, whether you're a K-pop superstar or a lifetime fan of the colour purple.

[{"selector":"#anim-72a8e14c-4253-4f6f-a9c6-820d5d188410 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-66a8fb99-f8bf-4e94-8a6e-cce3b822800f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbed7827-a9d7-430d-a8d2-b6a5a470a86a","keyframes":{"transform":["translate3d(0px, 139.07531%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Starting on August 10.1, Samsung's Galaxy S22 in Bora Purple will be sold.

[{"selector":"#anim-f6c85fda-1297-4fd3-93cd-0f770082224c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.1806062814262%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-02b332a3-5a55-4ff8-8563-c8e8606e8430","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ff85c38-6bc7-40b1-b8b1-3c512c2d2a1b","keyframes":{"transform":["translate3d(0px, 148.08591%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]