Xiaomi Mi Pad 5 appears in the official teaser with a keyboard accessory
The ecosystem push kicked off from the company's bread and butter - MIUI. You see, Xiaomi was very early to the game of tacking on software upsells to its hardware.
While Xiaomi didn't really make much on hardware, the software business of selling access to media, themes, wallpapers, ringtones, music streaming, and more continues to be a significant revenue driver.
Xiaomi might have stepped away from ads, but it left lasting damage on the perception of Android as an operating system.
The Xiaomi of 2022 is markedly different from the company that Lei Jun founded in 2010, but it hasn't veered too far from the essentials.
MIUI still forms the basis of every Xiaomi phone, and the company's ambitions of building out a connected ecosystem have never been higher.
Whether you agree with everything Xiaomi has done over the years or not, it is impossible to deny that the company was the OG value-king.
Xiaomi set in motion many of the best value-oriented standards in the Android space today, even if it also introduced some questionable budget practices along the way.